Part IV: Candidate Forums
Publicity Checklist
Publicity:
the giving out of information for promotional purposes; the notice or attention given to something or someone by the media.
Why do we want publicity?
to create a live audience
to showcase LWV’s good work
to entice candidates to appear
to attract potential new members
to generate interest in voting
to provide a community service
Who do we want to reach?
long-time voters
candidates
new voters
new citizens
potential members
unregistered voters
co-sponsor members
Where do we reach voters?
on the radio
on community access TV
on Facebook
community calendars
through co-sponsors
in newspaper articles/letters to editor
on Twitter
anywhere people gather by posting flyers
on email
on YouTube
on LWVMN website!
What do we have to say?
we’re having an event
candidates are appearing
remember to vote
meet the candidates
talk about an issue
attend our meeting
include the basics of who, what, when, where, why and how
When do we say it?
when date, speaker are confirmed for issue forum
when forums are scheduled to announce dates
2-3 weeks before after candidates are invited
one week ahead to announce confirmed candidates
day before confirming roster of candidates
day of as reminder to audience
How do we say it?
via email, text message, Twitter and Facebook
in partnership with our co-sponsors
by phone calls to reporters or bloggers
posting information on event calendars
speeches before community organizations
frequently & loudly whenever there is updated news